I wish I could change the world for the better and "more efficient," all at once. If you implement my idea, I'll give you a cookie.
Also, if you're a bank, give consumers an option to include a "telephone number" field inside of magstripe data that can be used (legally) to identify customers for coupon programs (e.g. Safeway Club, Von's Club, etc.). Allow customers to opt-out if they don't want this "vendor field" identifying them. Why not simplify everything into one easy step at the supermarket?
2 comments:
Jeff, my bank card can act as either debit card or credit card, and i can choose which I want (if the seller takes both). I recommend saving an "OTHER/ASK HOLDER" value in the type field if the card holder wants to be able to choose per-transaction.
Interesting card, John... I had no idea that there were cards that could function as both debit and credit. What bank do you use?
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