It comes in a can.
Open the top of the can, run a knife around the inside, and then open the bottom of the can in order to express the cake thing out onto a microwavable platter.
It is imbued with "golden syrup." This photo does not do it justice. Mine had a gelatinous ring of treacle enshrouding the rounded edge of the top of the cake.
It tastes British.
My wife liked it, although it tasted "canned" to her.